With the advancement of technology, today's society has gone digital. Kudos to smartphones, you can easily capture your everyday moments by recording videos and taking photos. The sad reality is we have phones loaded with pictures that we barely even look at. Instead of printing and keeping them in photo albums, we just post them on social media and eventually forget that they exist.

What if you could connect the real world with the virtual one and easily revisit your old photos by bringing them to life?

Introducing the newest smartphone printer in the Philippines

Fujifilm Instax is a popular brand that offers basic point-and-shoot cameras. It is an alternative to smartphone photography as it has the extra advantage of producing photos instantly. This year, Fujifilm has introduced their latest smartphone printer called the ‘Instax Mini Link 2’, the successor to the Mini Link. 

Last July 28, at 7 PM, Fujifilm Philippines officially launched the Instax Mini Link 2, which includes several innovative features designed to encourage creativity. Fujifilm Philippines offered great deals and promos, including free shipping and 5% off on the Mini Link 2, which had an original price of PHP 7,299 but was discounted to PHP 6,934. All the viewers in LazLive got the chance to play games, and two lucky commenters won Instax Mini Link 2 by simply answering product-related questions with the hashtag #InstaxMiniLink2.

The event was streamed live on their official Facebook page and flagship Lazada store, in partnership with Shoppertainment Live, the Philippines' first and leading livestream shopping network. It was hosted by Arri, one of Shoppertainment Live's talents, and was accompanied by two special guests.

Unboxing the Instax Mini Link 2

Geremy So, Fujifilm Philippines' Senior Marketing Lead, provided context for Fujifilm's first smartphone printer, the 'Instax Share SP1,' which was followed by two Instax printers, the ‘SP2’ in 2016 and the ‘SP3’ in 2017. She also mentioned the ”Mini Link” series, which includes the 2019 'Instax Mini Link 1' and the 2021 'Instax Link Wide.' The product was rebranded from "Instax Share" to "Instax Link", rather than simply sharing, Fujifilm Instax aims to link and connect people together.

"What makes the Instax Mini Link 2 special is that it provides a more fun and generous way to use Instax," says Geremy So. It is perfect for everyone, including gadget enthusiasts who are passionate about technology, parents who want to treasure special moments with their families, and people who enjoy being creative and living in the moment. A video from Fujifilm Instax was also shown to provide viewers with a better understanding of the Instax Mini Link 2.

Creativity is in the air

Arri was joined by Andrea Luklukan, Fujifilm Philippines' Digital Marketing Specialist, for the Q&A session and step-by-step demo of the Mini Link 2. It is available in three colors: 'Clay White,' 'Soft Pink,' and 'Space Blue,' which are suitable for people's different preferences. It's a fantastic device that is small and light with a smooth striped finish on the outside.

For the demonstration, Arri and Andrea printed a photo with the Mini Link 2 while providing instructions on how to use the product and its printing mode options via the 'Instax mini link’ app, which can be downloaded from Google Play and the App store. Andrea also revealed the upgraded match test feature of the Mini Link 2, which allows you to score your compatibility with a match test.

'InstaxAiR,' one of Mini Link 2's most exciting and impressive features, was also highlighted. It raises the bar for creativity by allowing users to create their artwork literally "in the air" with the printer and have the drawing appear directly on the photo. They also proved how the Mini Link 2 can print a video using InstaxAiR by attaching a QR code to the final print, which can be scanned to view the video. Andrea also discussed the Mini Link 2's sketch, edit, and print capabilities, describing it as "the first Instax smartphone printer to connect the real world with the virtual in a beautifully simple, yet super fun way."

Live in the moment and create long-lasting memories

With the release of the Instax Mini Link 2, instant film has become even more exciting. Whether you're a Fujifilm Instax enthusiast, a professional photographer, or someone who just wants a fun and simple device to use for different occasions with family and friends, the Mini Link 2 is the ideal choice for bringing your images to life outside of your phone screen. 

It's time to let your creativity flow while creating wonderful memories. Grab the newest Instax Mini Link 2 for only PHP 7,299 with a free pack of 10s mini film at authorized Fujifilm Instax dealers nationwide, and official online flagship stores in Lazada and Shopee!