With the pandemic pushing consumers to rely on online platforms, businesses must quickly adapt to digital changes even now that life is slowly returning to pre-Covid normal. To help them in their digital transformation journey, Globe’s online series Business Consultation Caravan provides digital solutions for micro, small, and medium enterprises with the help of industry experts. Focusing on marketing digitalization, the third episode of the exclusive caravan invited Home Credit Philippines Head of Public Relations Ken Lerona to discuss how to efficiently reach more customers as SLI CSO and Co-Founder Patt Soyao steered the webinar. 

Delivering personalized and relevant messages to target audience 

As Filipinos spend a lot of time on their phones, sending promotional updates and offers via text messages is an easy and convenient way to engage with them. M360 DIY and Viber, one of the ICT solutions offered by Globe, allows businesses to send SMS broadcasts to thousands of target recipients and leverage Viber to boost customer engagement. Aside from sending business promotions, notifications, status alerts, confirmations, and reminders, the web-based platform can also attach a link to direct customers to the desired web page as well as get the response rate of the users. 

When done right, hyper-targeting can make it easier to connect with customers, generate leads, and increase sale. Globe’s ICT product M360 Hyper-Targeted SMS enables businesses to reach their target market, even those that do not have an existing database but want to market to a specific group, by using specific parameters and attribute. With a clear understanding of the target customer and tailored messages delivered at the right time and place, enterprises are more likely to receive positive feedback from the recipients. 

To streamline business verification, transactions, and operations, Globe offers M360 SMS API which allows users to integrate a platform with its own front-end application to send SMS messages and alert target recipients from the company’s own database. Businesses can also effectively reach their customers through SMS promotions and notifications as well as help protect them by sending transaction alerts and one-time pins. Moreover, this ICT solution can help reduce missed appointments by sending appointment reminders and queuing via SMS. 

Creating better connections  

Businesses must continuously find ways to improve their relationship with their customers. With Globe’s new all-in-one messaging solution, enterprises can effectively communicate with their audience, thus providing them with the best service they can offer. 

Learn more about Globe Business by visiting their Facebook or website.   

Read part one and part two to find more about Globe’s Business Consultation Caravan series in partnership with Shoppertainment Live.