Livestream Shopping: More Than Just Coping

We are now seeing the new era of online shopping, and that is through live streaming.

Ever since the pandemic started, it's no secret that the retail industry has jumped on the digital train along with other sectors. As the world experienced changes never experienced before, many brands ventured into live commerce to drive lead generation, build brand awareness, and sell products and services to stay afloat and keep up with rapidly-changing spending patterns. However, while live stream commerce has gained traction during times of lockdown, the new way of shopping has become more than just a coping mechanism as it is now ingrained in our culture.