We've all seen a lot of "next big things" come and go in retail and e-commerce in terms of marketing amid the rising age of social media. However, live solutions or live commerce is continuously proving to be the right move for brands to get ahead of the competition.

Live commerce or live shopping is a revamped, modern take on the home shopping TV channels we used to tune into, and this upgraded approach first started in China with the shopping website Taobao back in May 2016. Fast forward to 2022, the shoppable video content is still here, changing the world and the future of the retail industry as we know it. But in between those years, one company called Shoppertainment Live took a risk to bring the unique trend to the Philippines, build authentic connections with their audiences, and successfully become the country's first livestream shopping network. And this year, the livestream shopping enabler is bringing yet another fresh batch of offering that's visually tasteful for shoppers and retailers alike.

Taking An Audio Podcast Show to the Next Level, Closer to Consumers

Shoppertainment Live is bringing back “Before You Buy,” live.

Initially, “Before You Buy” (BYB) launched as a podcast show hosted by Shoppertainment Live's CEO and co-founder, Hiyasmin Neri-Soyao, back in May 2021. In the program, retail and lifestyle experts are invited to share their advice and expertise to equip consumers with the smarts before adding items they're not sure they need nor want to their virtual carts. 

Check out the "Before You Buy" podcast edition here!

However, despite the popularity of the audio podcasting medium, it's undeniable that video marketing is not losing any momentum and even remains the most popular choice for content consumption today as it's still an integral part of every consumer's journey with brands.

According to Wyzowl's "State of Video Marketing 2021," 96% of people have watched an explainer video to learn more about a product or service, and 88% say they've been convinced to buy a product or service by watching a brand's video. 

With the obvious dominance of video marketing today, Shoppertainment Live moves to take advantage of its core operations to maintain its authentic connection with both brands and consumers and push the "BYB" show to the next level. A year after the launch of the podcast edition of "BYB," the company turns it into a live stream show with the same premise – a program that aims to help every online shopper shop smarter through actual and live product reviews and demonstrations, but it's not just your ordinary live selling program. As a show produced by a company with roots in broadcast home shopping networks, events, e-commerce, and digital, "BYB" is equipped with the right tools and professionals and the right balance between being informative and entertaining to bring a brand closer to home, closer to its customers, for real results in real-time.

"Our show empowers brands by having amplified traffic from partnered platforms to increase viewerships while having edutainment on the different lifestyle recos and tips from various experts," said Neri Soyao. "We apply best practices in branded live selling while being visually tasteful for shoppers and retailers alike featuring detailed product demos, guest experts across shopping categories, great quality products, exclusive promos, and giveaways," she added.

“BYB” episodes will be available to watch on Shoppertainment Live’s official LAZLive channel, Shoppertainment Live’s official TikTok channel, and Neri-Soyao’s TikTok page.

Bringing More Quality Content to the Live Commerce Game

Aside from "BYB," Shoppertainment Live is cooking up more programs to aid brands in expanding their digital reach and really help consumers shop smart and digest content conveniently.

Taking a step toward serving the hungry market, Shoppertainment Live will be reintroducing the traditional cooking demo shows we've come to know into new media through livestream shopping with "Recipeazy: Cook it Easy" on LAZLive. From celebrity chefs to kitchen experts and cooking enthusiasts, the show will present a compelling, interactive and mouth-watering step-by-step recipe cooking and sampling featuring major food brands and grocery retailers -- the right recipe to turn engagements into sales in real-time.

Aimed at relieving consumers of the agony of possibly falling victim to online shopping scams, the company will also be presenting "Legit! by As Seen On LAZLive (ASOL)," a spin-off influensales show of ASOL that will put products from certified LAZMall partner brands to be verified via their authentication features or USPS under a legitimacy check. Each product verified will have the "Certified Legit" stamp of approval, signaling its legitimacy as part of the LAZMall catalog, and will be given more focus and exposure.

With these new offerings, Shoppertainment Live assures bringing only the best quality content to uplift more brands to stay on top of their digital marketing game and amplify their digital presence in real-time.

Ready to be ahead of the competition? Here’s how Shoppertainment can help.

A changemaker and disrupter of the status quo, Shoppertainment Live is the right mix of traditional and modern digital marketing strategies specializing in livestream content and broadcast marketing. Through social media campaigns and livestreaming, we deliver results and quality content that your customers can relate to, so they end up shopping smart and adding to cart. Visit https://shoppertainment.ph/ or send us an email at inquiry@shoppertainmentlive.com for more information. You may also follow us on our Facebook Page to get updates and other news.

Need a reason before you go live? Here are 13 reasons why e-commerce brands like you should follow suit!