The Rising Popularity of Live Commerce in Asia


Livestreaming and social commerce are going strong in Asia. The trend has been growing for a few years now, with live video becoming an increasingly popular way to connect with friends and family, while shopping is being done from the comfort of one's own home.

With the pandemic affecting businesses and consumer behavior worldwide, livestreaming created a brand new & convenient way for people to purchase both essential and non-essential goods online.

What started in China is now being adapted by several countries, and livestream selling is showing no signs of slowing down. In fact, it’s no surprise that more e-commerce brands are opting for livestream selling as an innovative way to sell their products and to connect with their customers.