The move to online shopping, the evident changes in consumer behaviors, and the rise of live commerce accelerated during the height of the pandemic, but what some thought as a spur of the moment seems to have no end in sight, especially with one relatively young social media platform leading the way with innovations here and there– TikTok.

From dances to bizarre trends and challenges to fun interactive filters and even the weirdest and surprisingly bop songs and sounds, TikTok became a platform filled with a wide variety of content for all demographics and the center of viral internet culture in a short period of time. It has also been a stage for internet users all over the world to express themselves, exchange opinions, and establish connections. Clearly, the video-based app has cracked the code to the point that it is now the sixth most-used social platform globally with over one billion monthly active users looking for entertaining content. This makes it unsurprising that it has also become a platform where small businesses and marketing teams alike can find most of their target audience. Hence, its entry into social commerce was also no surprise, and so are its continuous efforts to help brands engage with customers in a more meaningful way, and it has found an ally in Shoppertainment Live – the Philippines’ first and leading livestream shopping network.

What is TikTok Shop?

TikTok first introduced its very own social commerce solution, TikTok Shop, in September of 2021. According to TikTok, TikTok Shop is "a suite of solutions, features, and advertising tools that empowers brands and merchants to meaningfully engage with their customers." Basically, it allows its creators to promote and sell products on the platform, eliminating the need for its users to leave the app and ultimately streamlining the process of discovering and shopping for brands, creators, and users. The overall suite includes six features:

• Direct Integration: Allows merchants to tap into a full commerce experience by uploading products and managing everything from shipping to fulfillment and point of purchase.
• Partner Integration: This allows merchants to work with their preferred third-party commerce partners such as Shopify, Square, Ecwid, and PrestaShop.
• Product Links: Let brands highlight products directly from an organic TikTok video, leading users to instantly-loaded product detail pages.
• LIVE Shopping: This allows brands to connect directly with their community in real-time and share dynamic links to products and services at the same time through live streams.
• Collection Ads: Let brands include custom, swipeable product cards in their In-Feed video ads.
• Dynamic Showcase Ads: Allows brands to serve users with personalized, targeted, and interest-based ads.

With these innovative solutions, TikTok is setting itself up to be the perfect platform for social commerce. However, there is still a lot that can be done to capture its untapped potential to influence purchases and drive sales, so the company is doing more.

Where Shoppertainment Comes In

To achieve its goal of streamlining the online shopping experience on the app, TikTok has partnered with numerous companies to aid brands in optimizing their content campaigns. Among them is Shoppertainment LIVE, now TikTok's exclusive partner for producing and uploading engaging TikTok videos featuring its very own online shopping tools to promote and put specific brands and products for multiple sellers across Asia in the spotlight.

Under the exclusive partnership, Shoppertainment LIVE's official TikTok account will be taking advantage of TikTok Shop's latest suite of advertising tools to become the exclusive stage of shoppable videos on the platform. With this, promising products from different categories such as fashion, appliances, and electronics will be highlighted through quality and informative content marketing to allow the brands to reach their audience in a relevant and authentic way.

To resonate with TikTok users, the shopping media channel catering solely to high-quality shopping content similar to traditional home shopping TV programming has made adjustments and tweaked its production approach to keep every content offering tasteful for social media viewers and achieve the perfect recipe to convert sales and empty an inventory. With this, Shoppertainment LIVE is able to create vertical shoppable videos that are easily digestible and weekly livestream shopping broadcasts featuring in-depth product reviews as well as some of the best deals online that truly capture the interest of its targeted users.



Shoppertainment LIVE started its aggressive content creation last month to become every Budol Buddy’s go-to for the best deals. Over a month since the start of the campaign, the shopping media channel has over 28,000 followers and a growing revenue from its daily and weekly shopping content that markets brands and helps people shop conveniently.



Want to leverage TikTok live shopping for your e-commerce business? Here’s how we can help.

A changemaker and disrupter of the status quo, Shoppertainment Live is the right mix of traditional and modern digital marketing strategies specializing in livestream content and broadcast marketing. Through social media campaigns and livestreaming, we deliver results and quality content that your customers can relate to, so they end up shopping smart and adding to cart. Visit https://shoppertainment.ph/ or send us an email at inquiry@shoppertainmentlive.com for more information. You may also follow us on our Facebook Page to get updates and other news.